PAOPAO Deli | 2023
LOGO｜海报｜包装｜店内装饰
位于上海徐汇区乌鲁木齐中路的社区型烘焙店。使用有很强手写感的Deli英文字样，自由的排列在原有的PAOPAO logo上，增加随意感，让顾客能够感觉与品牌更加容易亲近。
蓝黄色条纹雨棚，搭配街道绿色的梧桐树、店内温暖的黄色灯光，让店铺在街道上更加显眼并且不显突兀。
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包装袋使用蓝黄异形的标签形式，具备品牌辨识度的同时也能够适应更多不同规格的包装袋。
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PAOPAO Deli x Tyakasha
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PAOPAO Bakery & Cafe
包装｜海报｜周边产品｜（不包含LOGO）
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PAOPAO x hao market
摊位效果图
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PAOPAO x cococean
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PAOPAO 万象天地面包节
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PAOPAO x Futchi
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PAOPAO 周边产品：果蔬日历
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PAOPAO 周边产品：番茄珠宝盒｜半打鸡蛋马克杯
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特别包装：可颂挞抽屉盒
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特别包装：冷藏可颂盒
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特别包装：蛋挞盒
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PAOPAO Bakery & Cafe无锡店
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PAOPAO 小程序banner和icon 2022｜2023
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PAOPAO Marche | 2023
LOGO｜包装｜海报｜菜单（不含插画）
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PAOPAO Marche x Casetify
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Sunny Fresh Bakery
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NANA’s Butter Eggroll | 2023
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LOGO｜海报｜包装｜店内装饰
位于上海徐汇区乌鲁木齐中路的社区型烘焙店。使用有很强手写感的Deli英文字样，自由的排列在原有的PAOPAO logo上，增加随意感，让顾客能够感觉与品牌更加容易亲近。
蓝黄色条纹雨棚，搭配街道绿色的梧桐树、店内温暖的黄色灯光，让店铺在街道上更加显眼并且不显突兀。
包装袋使用蓝黄异形的标签形式，具备品牌辨识度的同时也能够适应更多不同规格的包装袋。
PAOPAO Deli x Tyakasha
PAOPAO Bakery & Cafe
包装｜海报｜周边产品｜（不包含LOGO）
PAOPAO x hao market
摊位效果图
PAOPAO x cococean
PAOPAO 万象天地面包节
PAOPAO x Futchi
PAOPAO 周边产品：果蔬日历
PAOPAO 周边产品：番茄珠宝盒｜半打鸡蛋马克杯
特别包装：可颂挞抽屉盒
特别包装：冷藏可颂盒
特别包装：蛋挞盒
PAOPAO Bakery & Cafe无锡店
PAOPAO 小程序banner和icon 2022｜2023
PAOPAO Marche | 2023
LOGO｜包装｜海报｜菜单（不含插画）
PAOPAO Marche x Casetify
Sunny Fresh Bakery
NANA’s Butter Eggroll | 2023
热气饼店牛奶包装 | 2024
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碱水小面包包装 | 2023
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PAOPAO咖啡包装 | 2022
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Plantasia包装 | 2022
Lable Design
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碱水小面包包装 | 2023
PAOPAO咖啡包装 | 2022
Plantasia包装 | 2022
Lable Design
出息Chooci IP形象 - 小息 | 2021
IP Character
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IP Character
拨云见日手册 | 2021
Guide of Finding Sun
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Guide of Finding Sun
收纳套装外箱设计 | 2020
Express Box Design
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Express Box Design
未来学习空间研究中心 | 2017
Fromtier Research Center For Learning Space
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Fromtier Research Center For Learning Space
当代街头艺术与奶茶 | 2019
Elderly leisure activities: Contemporary street culture
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如今广场舞已经成为中老年群体的风尚，但老年人的活动绝不止广场舞而已。很多年轻人总觉得中老年人的活动是“土”的，但恰恰也是这些活动给老年人带来了乐趣。
在这个项目里，我选择了年轻人爱喝的奶茶作为载体，通过品牌设计来展现老年人丰富多彩的街头活动，用活泼可爱的元素促进不同时代人的相互理解。
Most of the people dancing square dance are middle-aged and old people. But the activities are more than just square dance. Old people are enjoyed in the activities that young people don’t understand.
I chose young people’s favourite drink - milk tea as the product. I want to show the variety of the street activities through this brand design. I also hope to promote mutual understanding with cute elements.
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Pattern
我选择了一些典型的活动和道具，加上“茶叶”的元素，同样以卡通画的形象设计出辅助图形。然后将辅助图形通过不同的组合排列排列方式组成了纹样。
I chose some typical activities, props and elements of "tea". I also designed some cartoon auxiliary graphics. I arranged auxiliary graphics in some different combination to form the patterns.
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Elderly leisure activities: Contemporary street culture
如今广场舞已经成为中老年群体的风尚，但老年人的活动绝不止广场舞而已。很多年轻人总觉得中老年人的活动是“土”的，但恰恰也是这些活动给老年人带来了乐趣。
在这个项目里，我选择了年轻人爱喝的奶茶作为载体，通过品牌设计来展现老年人丰富多彩的街头活动，用活泼可爱的元素促进不同时代人的相互理解。
Most of the people dancing square dance are middle-aged and old people. But the activities are more than just square dance. Old people are enjoyed in the activities that young people don’t understand.
I chose young people’s favourite drink - milk tea as the product. I want to show the variety of the street activities through this brand design. I also hope to promote mutual understanding with cute elements.
Pattern
我选择了一些典型的活动和道具，加上“茶叶”的元素，同样以卡通画的形象设计出辅助图形。然后将辅助图形通过不同的组合排列排列方式组成了纹样。
I chose some typical activities, props and elements of "tea". I also designed some cartoon auxiliary graphics. I arranged auxiliary graphics in some different combination to form the patterns.
PAOPAO Festival Posters
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![Mid Autumn & Halloween]()
![Christmas & Dragon Boat]()
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2023CNY
![2023CNY 1]()
![2023CNY 2]()
2023Calendar ©Shaomai烧卖
![2023 Shaomai Calendar]()
Shaomai Birthday Poster ｜2022
![Shaomai Birthday 1]()
![Shaomai Birthday 2]()
2023CNY
2023Calendar ©Shaomai烧卖
Shaomai Birthday Poster ｜2022
Shaomai &&& Friends ｜2022
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无厘头新闻收录｜2022
Interesting news from local TV programs
小时候看民生新闻节目总感到匪夷所思。但这几年再看这些节目的时候突然觉得有趣了。这些新闻的意义不仅仅在于当做观众茶余饭后的谈资，也是很多人能够为自己争取权利的唯一渠道。
我通过夸张的手法将他们表现出来，展示不同的民生百态。
Some local TV program news always made me felt ridiculous when I was a child. But I suddenly found it is meaningful. These news are not only what we talk about after dinner, but these news can also fight for the rights of many people.
I represent several interesting news by illustrations to show the different people’s livelihood .
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在选定新闻后，我通过拼贴对新闻进行初步的视觉化尝试，并在此过程中发散思维，让故事的情节更加戏剧化。
I made the story more dramatic by collage. My thoughts are divergent in the initial visual attempt.
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Interesting news from local TV programs
小时候看民生新闻节目总感到匪夷所思。但这几年再看这些节目的时候突然觉得有趣了。这些新闻的意义不仅仅在于当做观众茶余饭后的谈资，也是很多人能够为自己争取权利的唯一渠道。
我通过夸张的手法将他们表现出来，展示不同的民生百态。
Some local TV program news always made me felt ridiculous when I was a child. But I suddenly found it is meaningful. These news are not only what we talk about after dinner, but these news can also fight for the rights of many people.
I represent several interesting news by illustrations to show the different people’s livelihood .
在选定新闻后，我通过拼贴对新闻进行初步的视觉化尝试，并在此过程中发散思维，让故事的情节更加戏剧化。
I made the story more dramatic by collage. My thoughts are divergent in the initial visual attempt.
香氛卡｜2022
Expansion of incense paper card
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Expansion of incense paper card
中秋 Mid Autumn Festival｜2021
桂花枝下品酒赏月。思想的碎片被带到另一个时空；一只兔子突然想起曾在月亮上的生活。
Taste the sweet wine under the branches of the osmanthus. Fragments of thought carried me to another space-time. A rabbit recalled of the life on the moon.![2021 mid autumn]()
桂花枝下品酒赏月。思想的碎片被带到另一个时空；一只兔子突然想起曾在月亮上的生活。
Taste the sweet wine under the branches of the osmanthus. Fragments of thought carried me to another space-time. A rabbit recalled of the life on the moon.
元旦 New Year’s Day
展开新一年的美味幸运签。
Open the New Year's delicious fortune sign.![2021 new year]()
展开新一年的美味幸运签。
Open the New Year's delicious fortune sign.
圣诞 Christmas｜2021
即使没有华丽的圣诞树，一支冬青加一支松柏就可以在家里轻松营造出温暖的圣诞氛围。
Even if you don't have a fancy Christmas tree, a Holly and a pine can easily create a lovely Christmas vibe in your home.![2021 christmas1]()
即使没有华丽的圣诞树，一支冬青加一支松柏就可以在家里轻松营造出温暖的圣诞氛围。
Even if you don't have a fancy Christmas tree, a Holly and a pine can easily create a lovely Christmas vibe in your home.
Plantasia
新品拍摄
Product Photography For Plantasia
Plantasia®追寻大自然最原始的耕作和制作方式，以植物为媒介，将易逝的技艺重新带回日常生活中。
五行身体护理油是Plantasia®新开发的产品系列。
Plantasia® retraces nature's most primitive ways of farming and producing, using plants as the medium to bring the skills are about to disappear back into our daily life.
The Five Elements body conditioning oil is a new product line of Plantasia®.
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Product Photography For Plantasia
Plantasia®追寻大自然最原始的耕作和制作方式，以植物为媒介，将易逝的技艺重新带回日常生活中。
五行身体护理油是Plantasia®新开发的产品系列。
Plantasia® retraces nature's most primitive ways of farming and producing, using plants as the medium to bring the skills are about to disappear back into our daily life.
The Five Elements body conditioning oil is a new product line of Plantasia®.
Plantasia触地系列 面部调理精华油
&植物精萃露
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&植物精萃露
关于生育：疼痛和选择
Pain or Freedom of Choice: Pregnancy and Woman’s Body
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怀孕是大多数女性都会经历的过程，但中国人的含蓄和性教育的不足，让生育这个话题变得敏感。
我整理了关于怀孕的资料，通过信息可视化海报对怀孕的整个过程做了大致的介绍，着重描述了怀孕期间的身体和心理变化。
我希望能让更多的育龄男女了解生育方面的知识，从容面对生育这个每个人都会经历的过程。
Pregnancy is a process most women would experience. But because of the implicit character of the Chinese and lack of sex education, the topic of fertility is ashamed to talk about.
I organized the information about pregnancy, gave a introduction to the whole process by infographic poster. The posters focusing on the physical and psychological changes of women during the pregnancy period.
I hope more people at childbearing age could have a better understanding of fertility and face it calmly.
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Pain or Freedom of Choice: Pregnancy and Woman’s Body
怀孕是大多数女性都会经历的过程，但中国人的含蓄和性教育的不足，让生育这个话题变得敏感。
我整理了关于怀孕的资料，通过信息可视化海报对怀孕的整个过程做了大致的介绍，着重描述了怀孕期间的身体和心理变化。
我希望能让更多的育龄男女了解生育方面的知识，从容面对生育这个每个人都会经历的过程。
Pregnancy is a process most women would experience. But because of the implicit character of the Chinese and lack of sex education, the topic of fertility is ashamed to talk about.
I organized the information about pregnancy, gave a introduction to the whole process by infographic poster. The posters focusing on the physical and psychological changes of women during the pregnancy period.
I hope more people at childbearing age could have a better understanding of fertility and face it calmly.
几乎所有的产妇都会选择在医院分娩，提前为住院做好准备能够好的应对待产和产后的问题。我将住院的物品分为了“必须要带的”、“视个人情况而定的”和“暂时不会用到的”三类。颜色上选用了海报中的图标和背景色组成了底纹，与四张海报相互呼应。特殊的展开方式增加了趣味性，“展开”的动作也寓意女性自我的绽放。
Almost all women choose to give birth in the hospital. Preparing for hospitalization in advance to make the treatment and postpartum more leisurely. I divided the hospitalization baggage into three categories: “must be brought”, “depending on situation” and “not used”. I chose the icon in the poster and the background color to form the pattern, which echoed the four posters. The special expansion method gives the book more fun. The "expanding" movement also implies the blooming of female spirit.
