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当代街头艺术与奶茶 | 2019
Elderly leisure activities: Contemporary street culture


如今广场舞已经成为中老年群体的风尚,但老年人的活动绝不止广场舞而已。很多年轻人总觉得中老年人的活动是“土”的,但恰恰也是这些活动给老年人带来了乐趣。
在这个项目里,我选择了年轻人爱喝的奶茶作为载体,通过品牌设计来展现老年人丰富多彩的街头活动,用活泼可爱的元素促进不同时代人的相互理解。                                              

Most of the people dancing square dance are middle-aged and old people. But the activities are more than just square dance. Old people are enjoyed in the activities that young people don’t understand.
I chose young people’s favourite drink - milk tea as the product. I want to show the variety of the street activities through this brand design. I also hope to promote mutual understanding with cute elements.



Pattern

我选择了一些典型的活动和道具,加上“茶叶”的元素,同样以卡通画的形象设计出辅助图形。然后将辅助图形通过不同的组合排列排列方式组成了纹样。

I chose some typical activities, props and elements of "tea". I also designed some cartoon auxiliary graphics. I arranged auxiliary graphics in some different combination to form the patterns.